Get Your Website Listed In The Search Engine – Internet Search Strategies

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Search engine rankings have a tremendous effect on website traffic and ultimately on profits of internet based businesses. Here is one of your best internet search strategies.

Yes, prospects may find you from pay per click ads, article marketing, links on blogs, and other social networking medium however if you neglect the search engines you’re missing out on tons of website visitors and potential purchases. 

Step One In Internet Search Strategies: 

Check to see if you’re already listed in the search engines.  Often times, even if you only have a yellow pages ad, you may have a local search engine ranking.  Local search engines pull their information from the same database which feeds the majority of phone book and yellow pages companies.  Therefore if you have a yellow pages ad, or even a business listing, you may already have a local search engine listing.  A local search engine listing is when someone searches for a coffee shop in their city, they’ll enter “Coffee shop Portland” and the coffee shops in Portland will be listed. 

So the first thing to do is check to see if you are already listed with the local search engines. 

If you are listed in local search engines, your job is done.  Now it’s time to focus on improving your ranking through a variety of Search Engine Optimization methods.

Step Two In Internet Search Strategies: 

If you’re not listed, it’s time to submit your site.

The truth is if you have a website, you don’t have to submit to the search engines.  Typically the spiders, the little algorithms designed to search the internet for websites, have probably already located you and you’re listed.  However, there is no harm in submitting to the search engines and when you do, you can be absolutely sure you’re represented.

Harness the Big Three

A recent study shows:

Google has 65.4% of the market share

Yahoo has 17%

And Bing comes in at 11.6%

They are the three contenders and focusing on their listings will reach 80% or more of users and potential customers.  When you are listed with all three, you’ve definitely covered your bases!

To get listed with each search engine, you can visit them independently, locate their submit a site button and procedure and follow the directions.  Also take a look to see if your website host offers search engine submissions.  Many do and it’ll speed up the process dramatically.  Instead of submitting to each search engine independently, you can submit to hundreds of search engines at once.  Additionally, your web host may resubmit if there are any issues with a particular search engine and they will resubmit when you make changes to a page. 

Search engines are valuable tools whether you’re a brick and mortar establishment or an internet based business.  As technology evolves, more and more people will use them to find exactly what they need in seconds. It’d be a costly shame to not take these simple steps to ensure your business is represented.

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Internet Marketing Guru is Ewen Chia’s news portal updating internet marketing newspaper articles, news about SEO, especially the latest news about SEO and more.

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