Browsing all articles tagged with SEM
Sep
6

PPC Campaign Audit With Free Tools

And neither Brad Geddes nor the folks at WordStream would disagree – Brad’s community offers a ton of interaction as well as a volume of modules to help people – the actual practitioners – better understand paid search, and WordStream offers both a more robust tool-set for optimizing accounts and an… – Source

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Aug
24

All phone numbers are clickable on Mobile Adwords

AM Khan’s latest blog post is titled “In Mobile adwords, all phone numbers will become clickable! ”. Google has long supported phone extensions, which allow advertisers to include clickable phone numbers in AdWords when they appear on mobile devices”. In Mobile adwords, all phone numbers will become clickable! – Source

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Aug
22

Can Adwords Conversion Funnels & Attribution Models Work With Each Other?

Author admin    Category NEWS, SEM     Tags , ,

This calculation uses the average number of clicks per conversion (1. 8 from my analysis…your account data is available in search funnels) to calculate a ‘more true’ cost per acquisition for upper funnel terms. Assuming that you or your company do not have access to advanced conversion path reporting offered by… – Source

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Aug
2

AdWords Top-vs-Side Segmentation Effectiveness

Author admin    Category NEWS, SEM     Tags , ,

The issue was as Google has now expanded the number of AdWords that can show above the organic results up to 3 ranking by based on ad position preference reports became far too inconsistent to be of any real use to most advertisers. As Google retired their AdWords position preference feature… – Source

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Jul
27

Use Social Media To Improve SEM Campaign

Use this information to expand your PPC program by creating a geo-targeted campaign focused on areas that generate the most traffic to your social media site. Sure, you should spend time learning the tricks of the PPC trade, but investing your time in analyzing social media data will reward you and… – Source

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Jul
27

+1 On AdWords, Google’s Explanation

Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Googles AdWords ads. I am not against +1 or its incorporation into AdWords, but I am really annoyed that Google has first of all… – Source

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Jul
26

Google’s New Launch: AdWords Express For Local Businesses

AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business, explains AdWords Express Product Mangager Kiley McEvoy. Google announced the launch of AdWords Express, which was tested with a small number of local businesses… – Source

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